{"id":16359,"date":"2022-10-31T22:59:22","date_gmt":"2022-10-31T15:59:22","guid":{"rendered":"https:\/\/paradigm.co.id\/?p=16359"},"modified":"2022-11-04T13:06:39","modified_gmt":"2022-11-04T06:06:39","slug":"15-strategi-bisnis-branding","status":"publish","type":"post","link":"https:\/\/paradigm.co.id\/en\/15-strategi-bisnis-branding\/","title":{"rendered":"15 Strategi Bisnis dalam Membangun Branding"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Hi, Learner. Siapa nih yang malam ini telah join event online Paradigm Connection bersama Haikal Basagili? Event yang sudah dilaksanakan pada Senin, 31 Oktober 2022 pukul 19.00-20.30 WIB tersebut membahas mengenai <\/span><b>strategi bisnis<\/b><span style=\"font-weight: 400;\"> lo, khususnya tentang bagaimana sih membentuk pola pikir kreatif agar menghasilkan branding yang kuat. Tentu saja tujuannya untuk meningkatkan kesuksesan sebuah bisnis. Ilmunya \u2018daging\u2019 dan berguna banget buat kamu yang baru mau mulai atau sedang merintis bisnis.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nah, biar ilmunya semakin meluas bukan hanya untuk peserta yang telah join, PARADIGM ingin memberikan rangkuman dari pemaparan Haikal nih. Pertama mengenai bagaimana strategi memulai branding dengan menggunakan 8 brand checklist. Kedua, bagaimana memaksimalkan branding yang telah kita mulai dengan mengikuti 7 tips jitu. Baca sampai akhir ya agar bisa mendapatkan insight dari 15 strategi bisnis tersebut!<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" >Daftar Isi<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/paradigm.co.id\/en\/15-strategi-bisnis-branding\/#Siapa_Haikal_Basagili\" title=\"Siapa Haikal Basagili?\">Siapa Haikal Basagili?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/paradigm.co.id\/en\/15-strategi-bisnis-branding\/#Apa_Itu_Branding\" title=\"Apa Itu Branding?\">Apa Itu Branding?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/paradigm.co.id\/en\/15-strategi-bisnis-branding\/#4_Hal_yang_Menjadi_%E2%80%98wajah%E2%80%99_sebuah_Brand\" title=\"4 Hal yang Menjadi \u2018wajah\u2019 sebuah Brand:\">4 Hal yang Menjadi \u2018wajah\u2019 sebuah Brand:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/paradigm.co.id\/en\/15-strategi-bisnis-branding\/#Kenapa_Branding_Penting\" title=\"Kenapa Branding Penting?\">Kenapa Branding Penting?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/paradigm.co.id\/en\/15-strategi-bisnis-branding\/#Strategi_Bisnis_dalam_Memulai_Branding\" title=\"Strategi Bisnis dalam Memulai Branding\">Strategi Bisnis dalam Memulai Branding<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/paradigm.co.id\/en\/15-strategi-bisnis-branding\/#Brand_Goals\" title=\"Brand Goals \">Brand Goals <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/paradigm.co.id\/en\/15-strategi-bisnis-branding\/#Ideal_Client\" title=\"Ideal Client \">Ideal Client <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/paradigm.co.id\/en\/15-strategi-bisnis-branding\/#Brand_Purpose\" title=\"Brand Purpose \">Brand Purpose <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/paradigm.co.id\/en\/15-strategi-bisnis-branding\/#Core_Values\" title=\"Core Values \">Core Values <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/paradigm.co.id\/en\/15-strategi-bisnis-branding\/#Brand_Personality_Voice\" title=\"Brand Personality &amp; Voice \">Brand Personality &amp; Voice <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/paradigm.co.id\/en\/15-strategi-bisnis-branding\/#Identity_System_Logo\" title=\"Identity System: Logo \">Identity System: Logo <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/paradigm.co.id\/en\/15-strategi-bisnis-branding\/#Identity_System_Other_Elements\" title=\"Identity System: Other Elements \">Identity System: Other Elements <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/paradigm.co.id\/en\/15-strategi-bisnis-branding\/#Brand_Culture\" title=\"Brand Culture \">Brand Culture <\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/paradigm.co.id\/en\/15-strategi-bisnis-branding\/#7_Tips_Strategi_Bisnis_dalam_Memaksimalkan_Branding\" title=\"7 Tips Strategi Bisnis dalam Memaksimalkan Branding\">7 Tips Strategi Bisnis dalam Memaksimalkan Branding<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/paradigm.co.id\/en\/15-strategi-bisnis-branding\/#Membaca_Trend\" title=\"Membaca Trend \">Membaca Trend <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/paradigm.co.id\/en\/15-strategi-bisnis-branding\/#Melakukan_Market_Research\" title=\"Melakukan Market Research \">Melakukan Market Research <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/paradigm.co.id\/en\/15-strategi-bisnis-branding\/#Memulai_Experiment\" title=\"Memulai Experiment \">Memulai Experiment <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/paradigm.co.id\/en\/15-strategi-bisnis-branding\/#Menentukan_Channels_yang_Tepat\" title=\"Menentukan Channels yang Tepat \">Menentukan Channels yang Tepat <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/paradigm.co.id\/en\/15-strategi-bisnis-branding\/#Berkolaborasi\" title=\"Berkolaborasi \">Berkolaborasi <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/paradigm.co.id\/en\/15-strategi-bisnis-branding\/#Leveling\" title=\"Leveling \">Leveling <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/paradigm.co.id\/en\/15-strategi-bisnis-branding\/#Bangun_Komunitas_Dokumentasikan_Karya\" title=\"Bangun Komunitas &amp; Dokumentasikan Karya \">Bangun Komunitas &amp; Dokumentasikan Karya <\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Siapa_Haikal_Basagili\"><\/span><b>Siapa <\/b><a href=\"https:\/\/www.instagram.com\/haikal_basagili\/\"><b>Haikal Basagili<\/b><\/a><b>?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/www.instagram.com\/p\/Cka3ukhPnyh\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" class=\"aligncenter wp-image-16367\" src=\"https:\/\/paradigm.co.id\/wp-content\/uploads\/2022\/10\/Poster-gathering-1-819x1024.jpg\" alt=\"15 Strategi Bisnis dalam Membangun Branding\" width=\"300\" height=\"375\" srcset=\"https:\/\/paradigm.co.id\/wp-content\/uploads\/2022\/10\/Poster-gathering-1-819x1024.jpg 819w, https:\/\/paradigm.co.id\/wp-content\/uploads\/2022\/10\/Poster-gathering-1-240x300.jpg 240w, https:\/\/paradigm.co.id\/wp-content\/uploads\/2022\/10\/Poster-gathering-1-768x960.jpg 768w, https:\/\/paradigm.co.id\/wp-content\/uploads\/2022\/10\/Poster-gathering-1-10x12.jpg 10w, https:\/\/paradigm.co.id\/wp-content\/uploads\/2022\/10\/Poster-gathering-1.jpg 1080w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Haikal adalah founder dari Beranda Brand, <\/span><i><span style=\"font-weight: 400;\">brand agency<\/span><\/i><span style=\"font-weight: 400;\"> yang fokus membangun brand lokal. Ia juga co-founder dari <\/span><a href=\"https:\/\/www.instagram.com\/iban_id\/\"><span style=\"font-weight: 400;\">@iban_id<\/span><\/a><span style=\"font-weight: 400;\">. Menurutnya, brand lokal itu banyak yang bagus namun skalanya kecil, padahal punya potensi yang besar. Mereka membutuhkan sebuah ekosistem agar bisa bertumbuh dan berdampak. Karena itulah ia membentuk <\/span><i><span style=\"font-weight: 400;\">brand agency<\/span><\/i><span style=\"font-weight: 400;\">. Anyway, berbicara tentang branding, sudah tahu kah branding itu apa? Yuk kita bahas.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Apa_Itu_Branding\"><\/span><b>Apa Itu Branding?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Menurut Haikal, branding adalah melibatkan setiap bagian dari bisnis kita yang berinteraksi dengan publik. Artinya, kita berusaha untuk melakukan serangkaian kegiatan agar profil atau brand kita melekat pada persepsi orang-orang yang sifatnya jangka panjang.&nbsp;<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Hal_yang_Menjadi_%E2%80%98wajah%E2%80%99_sebuah_Brand\"><\/span><span style=\"font-weight: 400;\">4 Hal yang Menjadi \u2018wajah\u2019 sebuah Brand:<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li><span style=\"font-weight: 400;\">Brand identity, logo, tipografi, warna, dan elemen visual lainnya. Coba tebak brand perusahaan BUMN apa yang logonya terdiri dari 3 warna berupa merah biru dan hijau?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Pilihan kata dan jenis bahasa, satu kalimat yang langsung mengingatkan produk suatu brand, salah satunya <\/span><i><span style=\"font-weight: 400;\">tagline<\/span><\/i><span style=\"font-weight: 400;\">. Kamu ingat dong tagline \u2018ada manis-manisnya\u2019 itu brand apa?&nbsp;<\/span><\/li>\n<li><a href=\"https:\/\/paradigm.co.id\/en\/pengertian-pelayanan-prima-dan-karakternya\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Kualitas <\/span><\/a><span style=\"font-weight: 400;\"><a href=\"\/en\/_wp_link_placeholder\/\">pelayanan<\/a> pelanggan<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Penyampaian layanan brand<br><\/span><b style=\"font-size: revert; color: initial;\"><\/b><i><\/i><\/li>\n<\/ol>\n\n\n<h2><span class=\"ez-toc-section\" id=\"Kenapa_Branding_Penting\"><\/span><b style=\"font-size: revert; color: initial;\">Kenapa Branding Penting?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Menurut Haikal, branding menjadi penting karena itulah cara kita mengomunikasikan brand kepada pelanggan, yang pada akhirnya akan membangun kepercayaan dari pelanggan. Biasanya ada 3 hal yang kita komunikasikan: <\/span><i><span style=\"font-weight: 400;\">purpose<\/span><\/i><span style=\"font-weight: 400;\">, <\/span><i><span style=\"font-weight: 400;\">core values<\/span><\/i><span style=\"font-weight: 400;\"> dan <\/span><i><span style=\"font-weight: 400;\">personality.<\/span><\/i><span style=\"font-weight: 400;\"> 3 hal tersebut akan membuat pelanggan bisa membedakan brand kita dari brand-brand lainnya. Harapannya, kelak branding mampu meningkatkan loyalitas pelanggan.&nbsp;<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Strategi_Bisnis_dalam_Memulai_Branding\"><\/span><b>Strategi Bisnis dalam Memulai Branding<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Agar memudahkan kita membangun branding, Haikal membagikan ilmu tentang 8 brand checklist yang bisa digunakan dalam memulai strategi bisnis kita,<\/span><\/p>\n<ol>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Brand_Goals\"><\/span><span style=\"font-weight: 400;\"><em>Brand Goals<\/em><br><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\nIngin membuat brand kita sukses? Tetapkan dulu apa tujuan kita! Dalam konsep brand goal ada istilah \u2019why\u2019 yang artinya apa alasan dibalik pembuatan brand, juga \u2018how to\u2019 yang artinya bagaimana cara agar brand bisa sukses. Nah, <i style=\"font-size: revert; color: initial;\">\u2018why\u2019<\/i><span style=\"font-weight: 400;\"> ini tidak boleh berubah ya! Sedangkan<\/span><i style=\"font-size: revert; color: initial;\"> \u2018how to\u2019<\/i><span style=\"font-weight: 400;\"> boleh saja berubah.<\/span><\/li>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Ideal_Client\"><\/span><em><span style=\"font-weight: 400;\">Ideal Client<br><\/span><\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\nSiapa target pasar yang mau anda tuju? Artinya kita perlu mementukan target yang spesifik, misalnya menetapkan dari segi usia dan jenis kelamin. Hal itu juga dikenal dengan <i style=\"font-size: revert; color: initial;\">buyer persona<\/i><span style=\"font-weight: 400;\">. Menurut Haikal, semakin spesifik<\/span><i style=\"font-size: revert; color: initial;\"> ideal client<\/i><span style=\"font-weight: 400;\"> kita maka semakin baik.<\/span><\/li>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Brand_Purpose\"><\/span><i><span style=\"font-weight: 400;\">Brand Purpose<br><\/span><\/i><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<i style=\"font-size: revert; color: initial;\">\u201cSetiap brand yang kuat dibangun diatas \u2018why\u2019 yang kuat.\u201d<\/i><span style=\"font-weight: 400;\"> &#8211; Haikal Basagili, founder of Beranda Brand.<br><\/span>Lagi-lagi, kuncinya adalah \u2018why\u2019. Proses untuk membangun branding akan lebih maksimal apabila motivasinya kuat.<\/li>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Core_Values\"><\/span><i><span style=\"font-weight: 400;\">Core Values<br><\/span><\/i><span class=\"ez-toc-section-end\"><\/span><\/h3>\nBrand checklist ini sangat berguna agar brand kita tetap <i style=\"font-size: revert; color: initial;\">on the track, <\/i><span style=\"font-weight: 400;\">selain itu, hal ini membantu anda mendapatkan kepercayaan dari pelanggan. Cobalah untuk memahami sudut pandang para pelanggan agar menemukan titik temu antara value yang ingin kita berikan pada pelanggan dengan persepsi mereka tentang kita, termasuk harapan pelanggan<\/span><\/li>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Brand_Personality_Voice\"><\/span><i><span style=\"font-weight: 400;\">Brand Personality &amp; Voice<br><\/span><\/i><span class=\"ez-toc-section-end\"><\/span><\/h3>\nCobalah cari tahu kepribadian dari brand kita itu seperti apa. Setiap brand itu unik, brand fashion akan berbeda dengan brand f&amp;b. Mengapa brand personality penting? Karena diluar sana banyak sekali brand dengan produk yang sama, bisa jadi kita juga tidak sadar bahwa brand kita sangat mirip dengan brand lainnya.<\/li>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Identity_System_Logo\"><\/span><span style=\"font-weight: 400;\"><em>Identity System: Logo<\/em><br><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\nSeperti yang telah disebutkan diawal, logo adalah salah satu \u2018wajah\u2019 dari brand kita, gunanya untuk memberikan kesan pertama yang baik. Juga agar lebih dikenal dan dibedakan oleh orang-orang. Nah, untuk membuat logo, bedakan dengan <i style=\"font-size: revert; color: initial;\">clip art<\/i><span style=\"font-weight: 400;\"> ya!<br><\/span><span style=\"font-weight: 400;\">Logo harus merepresentasikan nilai dari brand. Tidak perlu rumit, buat yang simpel saja namun representatif. Inti dari logo adalah untuk memudahkan pelanggan dalam mengingat brand. Jangan lupa pahami sudut pandang dari orang ke-3 dalam membuatnya. Kalau suatu saat logo brand anda ganti, jangan lupa komunikasikan pada pelanggan.<\/span><\/li>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Identity_System_Other_Elements\"><\/span><span style=\"font-weight: 400;\"><em>Identity System: Other Elements<\/em><br><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\nVisual itu penting! Other <i style=\"font-size: revert; color: initial;\">elements <\/i><span style=\"font-weight: 400;\">misalnya komposisi warna dan <\/span><i style=\"font-size: revert; color: initial;\">font<\/i><span style=\"font-weight: 400;\">. Gunakan other elements ini pada setiap proses mengomunikasikan brand, misalnya dalam konten-konten brand anda di sosial media.&nbsp;<\/span><\/li>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Brand_Culture\"><\/span><span style=\"font-weight: 400;\"><em>Brand Culture<\/em><br><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\nAdalah bagaimana kita membangun culture, bukan hanya dengan pihak eksternal seperti pelanggan. Namun juga dengan pihak internal seperti tim yang bekerja untuk brand kita.<\/li>\n<\/ol>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"7_Tips_Strategi_Bisnis_dalam_Memaksimalkan_Branding\"><\/span><span style=\"font-weight: 400;\">7 Tips Strategi Bisnis dalam Memaksimalkan Branding<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Membaca_Trend\"><\/span><span style=\"font-weight: 400;\">Membaca Trend<br \/><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\nMenurut Haikal, pandai-pandailah dalam membaca trend, kita bisa menggunakan google trend dan twitter untuk tahu hal apa yang sedang ramai dibicarakan. Kita perlu berinteraksi dengan pelanggan tentang hal-hal yang sedang hangat didiskusikan. Hal ini juga mampu membuat kita bepikir lebih kreatif.<\/li>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Melakukan_Market_Research\"><\/span><span style=\"font-weight: 400;\">Melakukan <em>Market Research<\/em><br \/><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\nJika kita punya target market yang terukur, langkah-langkah yang akan kita lakukan dalam proses branding jadi lebih jelas.<\/li>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Memulai_Experiment\"><\/span><span style=\"font-weight: 400;\">Memulai <em>Experiment<\/em><br \/><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\nMelakukan market research saja belum cukup, selanjutnya kita perlu bereksperimen dan mencobanya. Dalam hal ini, kita perlu melakukan pendekatan design thinking.<\/li>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Menentukan_Channels_yang_Tepat\"><\/span><span style=\"font-weight: 400;\">Menentukan Channels yang Tepat<br \/><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\nChannels bisa berupa seperti channel digitla seperti sosial emdia, website,\u00a0 dan market place. Sebagai pelaku bisnis kita perlu melek digital marketing. Selain itu contoh channel lain adalah tradisional media seperti tv, radio, billboard. Sesuaikan dengan kebutuhan brand anda. Namun kelebihan dari channels social media adalah <i style=\"font-size: revert; color: initial;\">feedback<\/i><span style=\"font-weight: 400;\"> dan <\/span><i style=\"font-size: revert; color: initial;\">insight<\/i><span style=\"font-weight: 400;\">nya dapat terlihat.<\/span><\/li>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Berkolaborasi\"><\/span><span style=\"font-weight: 400;\">Berkolaborasi<br \/><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\nSekarang bukan lagi jamannya berkompetisi, saat ini yang kita perlukan adalah mencari titik temu dengan brand-brand lain dan berkolaborasi dengan catatan sama-sama menguntungkan.\u00a0<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"Leveling\"><\/span><span style=\"font-weight: 400;\"><em>Leveling<\/em><br \/><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\nBagaimana agar kita relevan dengan lawan bicara atau dalam hal ini pelanggan sehingga berada di level yang sama. Levelling sangat berguna untuk bisa memahami karakter pelanggan dan target market. Budayakan mengobrol sebagai pendekatan kreatif untuk lebih memahami pelanggan.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"Bangun_Komunitas_Dokumentasikan_Karya\"><\/span><span style=\"font-weight: 400;\">Bangun Komunitas &amp; <\/span><span style=\"font-weight: 400;\">Dokumentasikan Karya<br \/><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ol>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-16380\" src=\"https:\/\/paradigm.co.id\/wp-content\/uploads\/2022\/10\/Screenshot-659-1024x576.jpg\" alt=\"Strategi Bisnis: Creative Mindset for Powerful Branding\" width=\"500\" height=\"281\" srcset=\"https:\/\/paradigm.co.id\/wp-content\/uploads\/2022\/10\/Screenshot-659-1024x576.jpg 1024w, https:\/\/paradigm.co.id\/wp-content\/uploads\/2022\/10\/Screenshot-659-300x169.jpg 300w, https:\/\/paradigm.co.id\/wp-content\/uploads\/2022\/10\/Screenshot-659-768x432.jpg 768w, https:\/\/paradigm.co.id\/wp-content\/uploads\/2022\/10\/Screenshot-659-1536x864.jpg 1536w, https:\/\/paradigm.co.id\/wp-content\/uploads\/2022\/10\/Screenshot-659-18x10.jpg 18w, https:\/\/paradigm.co.id\/wp-content\/uploads\/2022\/10\/Screenshot-659.jpg 1920w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<h4><span style=\"font-weight: 400;\">Referensi<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Haikal Basagili, 2022. Handout Paradigm Connection Online Gathering \u2018<\/span><i><span style=\"font-weight: 400;\">Creative Mindset for Powerful Branding\u2019.<\/span><\/i><\/p>","protected":false},"excerpt":{"rendered":"<p>Sudah join event online Paradigm Connection bersama Haikal Basagili? Event yang sudah dilaksanakan pada Senin, 31 Oktober 2022 pukul 19.00-20.30 WIB tersebut membahas mengenai strategi bisnis lo, khususnya tentang bagaimana sih membentuk pola pikir kreatif agar menghasilkan branding yang kuat. Simak 15 strategi bisnis dalam membangun branding berikut ini.<\/p>\n<p> <a class=\"more-link\" href=\"https:\/\/paradigm.co.id\/en\/15-strategi-bisnis-branding\/\">Read more<\/a><\/p>","protected":false},"author":1,"featured_media":16368,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false},"categories":[12],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>15 Strategi Bisnis dalam Membangun Branding - PARADIGM<\/title>\n<meta name=\"description\" content=\"Sedang merintis bisnis? 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