{"id":17141,"date":"2023-08-10T09:26:20","date_gmt":"2023-08-10T02:26:20","guid":{"rendered":"https:\/\/paradigm.co.id\/?p=17141"},"modified":"2023-08-10T10:45:19","modified_gmt":"2023-08-10T03:45:19","slug":"focus-group-discussion-adalah","status":"publish","type":"post","link":"https:\/\/paradigm.co.id\/id\/focus-group-discussion-adalah\/","title":{"rendered":"Focus Group Discussion adalah Bagian Penting Proses Pelatihan, Apa Tahapannya?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Apakah anda pernah ada dalam FGD? Alias Focus Group Discussion. Ada juga yang menyebutnya Forum Group Discussion. Mungkin anda pernah merasakan terlibat dalam FGD ketika menjalani proses seleksi kerja atau ketika perusahaan tempat anda bekerja sedang melakukan evaluasi. Yap, Focus Group Discussion adalah teknik pengumpulan data kualitatif yang banyak digunakan termasuk di dunia profesional. Memang apa sih tujuan FGD?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sebelum mengetahui tujuan FGD, mari kita bahas dulu yuk sebetulnya FGD itu apa sih?<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Daftar Isi<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/paradigm.co.id\/id\/focus-group-discussion-adalah\/#Apa_itu_Focus_Group_Discussion\" title=\"Apa itu Focus Group Discussion\">Apa itu Focus Group Discussion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/paradigm.co.id\/id\/focus-group-discussion-adalah\/#Tujuan_FGD\" title=\"Tujuan FGD\">Tujuan FGD<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/paradigm.co.id\/id\/focus-group-discussion-adalah\/#Tahapan_Melakukan_FGD\" title=\"Tahapan Melakukan FGD\">Tahapan Melakukan FGD<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/paradigm.co.id\/id\/focus-group-discussion-adalah\/#Perjelas_tujuan_FGD\" title=\"Perjelas tujuan FGD \n\">Perjelas tujuan FGD \n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/paradigm.co.id\/id\/focus-group-discussion-adalah\/#Buat_draft_pertanyaan_evaluasi\" title=\"Buat draft pertanyaan evaluasi \n\">Buat draft pertanyaan evaluasi \n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/paradigm.co.id\/id\/focus-group-discussion-adalah\/#Kembangkan_protokol\" title=\"Kembangkan protokol \n\">Kembangkan protokol \n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/paradigm.co.id\/id\/focus-group-discussion-adalah\/#Rekrut_peserta\" title=\"Rekrut peserta \n\">Rekrut peserta \n<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/paradigm.co.id\/id\/focus-group-discussion-adalah\/#Lakukan_FGD\" title=\"Lakukan FGD \n\">Lakukan FGD \n<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/paradigm.co.id\/id\/focus-group-discussion-adalah\/#Penerapan_FGD_pada_Service_Excellence_Training_PARADIGM\" title=\"Penerapan FGD pada Service Excellence Training PARADIGM\">Penerapan FGD pada Service Excellence Training PARADIGM<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Apa_itu_Focus_Group_Discussion\"><\/span><b>Apa itu Focus Group Discussion<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Dilansir dari <\/span><a href=\"https:\/\/www.legalzoom.com\/articles\/how-focus-groups-can-help-your-business\"><span style=\"font-weight: 400;\">Legal Zoom<\/span><\/a><span style=\"font-weight: 400;\">, FGD lahir setelah adanya Perang Dunia II, ada sekelompok orang yang fokus menyelidiki topik tertentu dengan bantuan moderator. Awalnya mereka menyebutnya dengan \u2018Group Depth Interviews\u2019 karena mereka menyatukan sekelompok orang tertentu dengan bantuan moderator. Pada saat itu, 10 orang yang tadinya tidak saling mengenal menjawab pertanyaan selama 90 menit di sebuah ruangan. Sementara itu ada seorang penilai yang mengawasi mereka.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dalam dunia professional, FGD dijadikan sebagai metode penelitian yang digunakan untuk mengumpulkan pendapat dan feedback dari sekelompok orang. Topik yang dibahas bisa terkait produk, konsep atau layanan tertentu. Orang yang terlibat dalam FGD akan mendiskusikan pendapat, pemikiran dan perasaan mereka. Dengan berdiskusi bersama, permasalahan lebih mudah diselesaikan, bukan? Seperti kata founder FocusGroupIt,<\/span><\/p>\n<blockquote><p><b>&#8220;You can do that one on one, but it&#8217;s often more efficient to do it with a group.&#8221; Matt Foley<\/b><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"Tujuan_FGD\"><\/span><b>Tujuan FGD<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_17147\" aria-describedby=\"caption-attachment-17147\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"wp-image-17147\" src=\"https:\/\/paradigm.co.id\/wp-content\/uploads\/2023\/08\/Focus-Group-Discussion-adalah-bagian-dari-training-Service-Excellence-Urban-Wagyu-1024x576.jpg\" alt=\"Focus Group Discussion adalah bagian dari training Service Excellence Urban Wagyu\" width=\"600\" height=\"338\" srcset=\"https:\/\/paradigm.co.id\/wp-content\/uploads\/2023\/08\/Focus-Group-Discussion-adalah-bagian-dari-training-Service-Excellence-Urban-Wagyu-1024x576.jpg 1024w, https:\/\/paradigm.co.id\/wp-content\/uploads\/2023\/08\/Focus-Group-Discussion-adalah-bagian-dari-training-Service-Excellence-Urban-Wagyu-300x169.jpg 300w, https:\/\/paradigm.co.id\/wp-content\/uploads\/2023\/08\/Focus-Group-Discussion-adalah-bagian-dari-training-Service-Excellence-Urban-Wagyu-768x432.jpg 768w, https:\/\/paradigm.co.id\/wp-content\/uploads\/2023\/08\/Focus-Group-Discussion-adalah-bagian-dari-training-Service-Excellence-Urban-Wagyu-1536x864.jpg 1536w, https:\/\/paradigm.co.id\/wp-content\/uploads\/2023\/08\/Focus-Group-Discussion-adalah-bagian-dari-training-Service-Excellence-Urban-Wagyu-2048x1152.jpg 2048w, https:\/\/paradigm.co.id\/wp-content\/uploads\/2023\/08\/Focus-Group-Discussion-adalah-bagian-dari-training-Service-Excellence-Urban-Wagyu-18x10.jpg 18w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><figcaption id=\"caption-attachment-17147\" class=\"wp-caption-text\">Source: <a href=\"https:\/\/www.freepik.com\/free-photo\/multiracial-group-young-creative-people-smart-casual-wear-discussing-business-brainstorming-meeting-ideas-mobile-application-software-design-project-modern-office-coworker-teamwork-concept_10075787.htm#query=asian%20meeting&amp;position=6&amp;from_view=search&amp;track=ais\" target=\"_blank\" rel=\"noopener\">tirachardz for Freepik<\/a><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Sebetulnya, tujuan FGD bisa berbeda-beda tergantung pada kebutuhan. Namun pada intinya penyelenggara FGD berusaha untuk memahami suatu permasalahan dan mencari solusi untuk mengatasinya.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Misalnya, sebuah perusahaan menggunakan FGD sebagai cara untuk mengetahui apakah mereka telah memenuhi harapan pelanggan atas pelayanan mereka dan mencari solusi bagaimana meningkatkan pelayanan pelanggan.<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">&#8220;The best way to do that is to have an open-ended discussion,&#8221; Matt Foley, founder of <\/span><span style=\"font-weight: 400;\">FocusGroupIt<\/span><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"Tahapan_Melakukan_FGD\"><\/span><b>Tahapan Melakukan FGD<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Perjelas_tujuan_FGD\"><\/span><span style=\"font-weight: 400;\">Perjelas tujuan FGD<br \/>\n<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Sebelum mengadakan FGD, perjelas dulu apa tujuannya. Apa yang ingin anda pelajari atau ketahui? Misalnya sebagai general manager di sebuah perusahaan yang mempunyai beberapa cabang, anda ingin meningkatkan pelayanan pada pelanggan di setiap cabang.<\/li>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Buat_draft_pertanyaan_evaluasi\"><\/span><span style=\"font-weight: 400;\">Buat draft pertanyaan evaluasi<br \/>\n<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Apabila sudah tahu tujuannya, and bisa menyusun pertanyaan evaluasi. Misalnya berapa kali komplain pelanggan yang diterima setiap cabang? Sebutkan 2 komplain yang paling sering diterima. Pertanyaan evaluasi ini jangan disamakan dengan pertanyaan yang akan disusun untuk di FGD ya.<\/li>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Kembangkan_protokol\"><\/span><span style=\"font-weight: 400;\">Kembangkan protokol<br \/>\n<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Protokol disini termasuk syarat dan ketentuan moderator FGD (misalnya ditinjau dari skill yang dibutuhkan, kode etik, peran moderator) serta panduan FGD itu sendiri (misalnya urutan pertanyaan dan batasan pembahasan agar diskusi tetap terarah).<\/li>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Rekrut_peserta\"><\/span><span style=\"font-weight: 400;\">Rekrut peserta<br \/>\n<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Rekrut peserta yang ditargetkan untuk berpartisipasi dalam FGD. Bisa dengan pemilihan seperti nominasi, panggilan terbuka atau secara acak. Ingat bahwa komposisi kelompok (homogen atau heterogen) juga perlu dipertimbangkan ya.<\/li>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"Lakukan_FGD\"><\/span><span style=\"font-weight: 400;\">Lakukan FGD<br \/>\n<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Apabila FGD sedang berjalan, jangan lupa dokumentasikan.<\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"Penerapan_FGD_pada_Service_Excellence_Training_PARADIGM\"><\/span><b>Penerapan FGD pada Service Excellence Training PARADIGM<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Sebagai penyedia training dan coaching, PARADIGM juga menggunakan FGD dalam proses training, terutama training yang berfokus pada peningkatan pelayanan pelanggan. FGD yang belum lama dilakukan yaitu bagian dari program Service Excellence Training untuk Urban Wagyu Steakhouse Surabaya pada 4 Juli 2023. FGD ini bertujuan untuk membahas seluruh hal positif ataupun negatif di tiap-tiap tim yang dipimpin oleh leader-leader di Urban Wagyu Surabaya (DHU, Opak, Darmo).<\/span><\/p>\n<figure id=\"attachment_17146\" aria-describedby=\"caption-attachment-17146\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"wp-image-17146\" src=\"https:\/\/paradigm.co.id\/wp-content\/uploads\/2023\/08\/IMG20230704133018-1024x768.jpg\" alt=\"Focus Group Discussion adalah bagian dari training Service Excellence Urban Wagyu\" width=\"600\" height=\"450\" srcset=\"https:\/\/paradigm.co.id\/wp-content\/uploads\/2023\/08\/IMG20230704133018-1024x768.jpg 1024w, https:\/\/paradigm.co.id\/wp-content\/uploads\/2023\/08\/IMG20230704133018-300x225.jpg 300w, https:\/\/paradigm.co.id\/wp-content\/uploads\/2023\/08\/IMG20230704133018-768x576.jpg 768w, https:\/\/paradigm.co.id\/wp-content\/uploads\/2023\/08\/IMG20230704133018-1536x1152.jpg 1536w, https:\/\/paradigm.co.id\/wp-content\/uploads\/2023\/08\/IMG20230704133018-2048x1536.jpg 2048w, https:\/\/paradigm.co.id\/wp-content\/uploads\/2023\/08\/IMG20230704133018-16x12.jpg 16w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><figcaption id=\"caption-attachment-17146\" class=\"wp-caption-text\">Foto 1: Pelaksanaan Focus Group Discussion, bagian dari training Service Excellence Urban Wagyu Steakhouse Surabaya<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Sebelum para leader melakukan FGD, PARADIGM telah menyiapkan 12 pertanyaan evaluasi yang telah ditanyakan pada perwakilan dari leader\/staff dari Urban Wagyu Jakarta dan Surabaya. Setelah itu, respon dari pertanyaan evaluasi tersebut dibawa dalam FGD para leader. FGD ini dipenuhi dengan pertanyaan-pertanyaan yang mengundang nalar dari para pemimpin tersebut, untuk dapat menyelesaikan masalah yang sering terjadi dengan solusi yang mudah dan tepat untuk diterapkan menggunakan variabel-variabel yang datang dari mereka.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Total dari leader yang berpartisipasi dalam Forum Group Discussion adalah 9 orang. Setidaknya, ada 3 agenda dalam FGD tersebut yaitu cara penerapan value dalam keseharian outlet, real case study setiap outlet dan dilanjutkan dengan action plan.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ingin seperti Urban Wagyu Steakhouse yang menjadikan PARADIGM sebagai vendor Service Excellence Training? Sila konsultasikan kebutuhan perusahaan anda dengan PARADIGM dengan menghubungi kontak yang tertera.<\/span><\/p>\n<h4>Referensi<\/h4>\n<p>https:\/\/www.legalzoom.com\/articles\/how-focus-groups-can-help-your-business<\/p>\n<p>https:\/\/www.annmurraybrown.com\/single-post\/steps-to-conducting-a-focus-group-discussion-fgd<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apakah anda pernah ada dalam FGD? Mungkin ketika menjalani proses seleksi kerja atau ketika perusahaan tempat anda bekerja sedang melakukan evaluasi. Yap, Focus Group Discussion adalah teknik pengumpulan data kualitatif yang banyak digunakan termasuk di dunia profesional. Memang apa sih tujuannya dan bagaimana tahapannya?<\/p>\n<p> <a class=\"more-link\" href=\"https:\/\/paradigm.co.id\/id\/focus-group-discussion-adalah\/\">Read more<\/a><\/p>","protected":false},"author":1,"featured_media":17144,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false},"categories":[12],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Focus Group Discussion adalah Bagian Penting Proses Pelatihan, Apa Tahapannya?<\/title>\n<meta name=\"description\" content=\"Focus Group Discussion adalah metode diskusi yang banyak digunakan di dunia profesional, yuk pelajari tahapnnya. 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